Introduction
Welcome to Merkur. This Privacy Policy explains how Merkur collects, uses, discloses, and protects your personal information when you use our online casino services, including our website and any associated applications. We are committed to protecting your privacy and handling your data transparently and securely. By using Merkur's services, you agree to the terms of this Privacy Policy. We encourage you to read this policy carefully to understand our practices regarding your data.
Information We Collect
We collect various types of information to provide and improve our services. This includes:
- Personal Identifiable Information (PII): This includes your name, date of birth, gender, home address, email address, phone number, and national identification details (e.g., passport or driver's license information) required for identity verification and compliance with regulatory obligations.
- Financial Information: Details related to your payment methods, such as bank account numbers, credit/debit card numbers, and other financial transaction data. We do not store full credit card numbers on our servers.
- Transactional Data: Records of your betting activity, deposits, withdrawals, game play, and other interactions with our services.
- Technical Data: Information about your device and connection, including your IP address, browser type and version, operating system, device identifiers, and geographical location data.
- Usage Data: Information about how you use our website and services, such as pages visited, time spent on pages, and clickstream data.
- Communication Data: Records of your communications with us, including customer support inquiries, chat logs, and email correspondence.
- Publicly Available Information: We may collect information about you from public sources where relevant for identity verification, fraud prevention, or compliance purposes.
How We Use Your Information
Merkur uses the collected information for several purposes, primarily to operate our services, fulfill legal obligations, and enhance your experience:
- Account Management: To create and manage your Merkur account, verify your identity, and process your transactions.
- Service Provision: To provide you with access to our games, process your bets, deposits, and withdrawals.
- Regulatory Compliance: To comply with legal and regulatory requirements, including anti-money laundering (AML), know your customer (KYC) obligations, and responsible gambling measures.
- Security and Fraud Prevention: To detect, prevent, and investigate fraudulent or illicit activities, and to protect the security and integrity of our services.
- Customer Support: To respond to your inquiries, resolve issues, and provide assistance.
- Service Improvement: To analyze usage patterns, troubleshoot technical problems, and develop new features and offerings for Merkur users.
- Marketing and Promotions: With your consent, to send you promotional offers, newsletters, and information about Merkur's products and services that may interest you. You can opt out of marketing communications at any time.
Legal Basis for Processing
We process your personal information based on the following legal grounds:
- Contractual Necessity: Processing is necessary for the performance of a contract with you, such as providing gaming services and managing your account.
- Legal Obligation: Processing is necessary to comply with a legal or regulatory obligation to which Merkur is subject, including licensing requirements, AML laws, and tax regulations.
- Legitimate Interests: Processing is necessary for our legitimate interests, or those of a third party, provided your fundamental rights and freedoms do not override these interests. This includes interests in preventing fraud, ensuring network and information security, and improving our services.
- Consent: Where required by law, we will obtain your explicit consent for specific processing activities, such as sending direct marketing communications. You have the right to withdraw your consent at any time.
Data Sharing and Disclosure
Merkur may share your personal information with third parties under specific circumstances:
- Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processors, identity verification services, IT and hosting providers, and customer support platforms. These providers are contractually bound to protect your data and only use it for the purposes specified by us.
- Regulatory and Law Enforcement Authorities: We may disclose your information to government bodies, regulators, licensing authorities, or law enforcement agencies when required by law, to comply with legal processes, or to protect our rights, property, or safety, or the rights, property, or safety of others.
- Affiliates and Group Companies: Your data may be shared with other companies within the Merkur group for internal administrative purposes, service delivery, or to offer integrated services.
- Fraud Prevention Agencies: To prevent fraud, money laundering, and other illegal activities, we may share information with specialized agencies.
- Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal data.
- With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
Data Security
Merkur implements robust technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, firewalls, secure server environments, access controls, and regular security audits. We train our employees on data protection best practices and ensure that any third parties we work with adhere to strict security standards. While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
Your Privacy Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
- Right to Erasure (Right to be Forgotten): In certain circumstances, you can request the deletion of your personal data.
- Right to Restriction of Processing: You can request that we restrict the processing of your personal data under specific conditions.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: You can object to the processing of your personal data, particularly for direct marketing purposes or when processing is based on legitimate interests.
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section.
Cookies and Tracking
Merkur uses cookies and similar tracking technologies to enhance your experience, analyze website usage, and for marketing purposes. Cookies are small text files placed on your device. We use:
- Strictly Necessary Cookies: Essential for the operation of our website and services, enabling features like secure login and transaction processing.
- Analytical/Performance Cookies: Help us understand how visitors interact with our website by collecting information about page visits and traffic sources. This helps us improve our website's performance.
- Functionality Cookies: Used to remember your preferences and choices, such as your username or language settings, to provide a more personalized experience.
- Targeting/Advertising Cookies: Used to deliver relevant advertisements to you and track the effectiveness of our marketing campaigns.
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our services.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. This typically means we will retain your data for the duration of your account with Merkur and for a further period as mandated by our licensing authority or other applicable laws (e.g., five years for AML compliance after account closure). After this period, your data will be securely deleted or anonymized.
International Data Transfers
Your personal information may be transferred to, and stored at, a destination outside of your country of residence, including countries that may not offer the same level of data protection as your home jurisdiction. Where we transfer your data internationally, we implement appropriate safeguards, such as standard contractual clauses approved by relevant authorities, to ensure your data receives adequate protection in accordance with applicable data protection laws.
Children's Privacy
Merkur's services are strictly not intended for individuals under the legal gambling age in their respective jurisdiction, which is typically 18 years or older. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected personal data from a minor, we will take immediate steps to delete such information from our records.
Changes to This Policy
Merkur may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. We will notify you of any significant changes by posting the updated policy on our website and, where appropriate, by email or through other communication channels. We encourage you to review this policy periodically to stay informed about how we are protecting your information. The "Last Updated" date at the top of the policy will indicate when the latest revisions were made.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to contact our Data Protection Officer:
Email: [email protected]
Postal Address:
Data Protection Officer
Merkur [Insert Company Name if applicable]
[Insert Street Address if applicable]
[Insert City, Postcode, Country if applicable]
Our registered office can provide further details upon request.

Professional gambling-industry analyst with over 8 years of experience across online casinos, sports betting, slots and poker. Specialises in bonus terms, payout speed, fairness audits and player-protection regulations.